A total rip off
Ippudo London, yet another global ramen operation entering the UK market, opened just opposite of its business rivial Kanada Ya on St Giles High Street. I will not mention too much about the whole business side of the operation as I already covered that in my Kanada Ya post not so long ago. Ippudo London has a lot to offer on its menu beside ramen, with a full starters and ALC options too, with some traditional Japanese dishes with a western twist such as wagyu tatki and hakata tonpu yaki. With a no booking policy, it took me about 30 mins to get a table on a Friday night.
Grilled black cod, a Japanese classic was done decently with a nice soft texture and a well blended saikyo miso. However there were a few sharp bones in the cod, personally I've got no issue with bones in fish but surely there should be a warning on the menu in case of any accident? Also at £16 for such a small portion and it was just not worth it, for the same price you can get an outstanding main course elsewhere easily such as 10 Greek Street.
|Grilled black cod|
And the dinner just kept on reaching a new low with the Shiromaru Hakata ramen, a tradtional tonkotsu noodle in pork broth with a piece of tasteless loin chashu and a few garnishes of mushrooms and bean sprouts, everything else you would expect in a tonkotsu would cost you extra, either the Ippudo team hasn't done their research on other ramen bars in London or they are just greedy, why charged such a premium with so little value to offer?
|Shiromaru Hakata ramen|
The whole evening was a disaster, on top of the long wait to get a table, the business model of the staff shouting in Japanese every time when diners entered or left was rather unpleasant which made it difficult to have a conversation. Plus the outrageous price for such average food in tiny portions was just totally not worth it and a total rip off in both of my time and money. Ippudo for me it is by far one of the worst restaurants opening in London this year, a place to avoid.
What I paid:
£25 per head
Average cost without drinks and services :
£20 - £30
Central St Giles Piazza, London WC2H 8AG